Expedia Air Hacks 2025

Expedia approached my agency, Chapter & Verse, with a request to design the latest installment of their annual air travel tips series, Air Hacks. Early in the process, we were told they likely wouldn’t go with an illustrated option—there were too many stakeholders involved, and the revision cycles for complex illustrations could drag on for months. Still, they asked to see an illustrated concept along with the photo-based one.

To our surprise, after we submitted the illustrations, my project manager let us know that there were no changes. The project turned out to be a success both internally and externally, with several members of Expedia’s senior leadership expressing how pleased they were with the final result.

This experience was a major confidence boost for me as an illustrator. I led the creative direction for the illustrations, and although it was intimidating to take on that level of responsibility for such a high-profile client, the outcome became one of the proudest moments of my career so far.