Social Media Content
I've created social media content for a variety of brands, but I'll highlight two that showcase distinct approaches: Adobe Photoshop Elements and Yoke’s Fresh Market. Adobe leans into digital editing and photo manipulation, while Yoke’s centers around hands-on photography, filming, and editing. Despite the differences in process, my focus stays the same—producing high-quality, engaging content that resonates with audiences and stands out on social media.
Adobe
Adobe Photoshop Elements is a photo editing software designed as a more approachable, user-friendly alternative to professional editing tools. It's primarily aimed at hobbyists, with most users utilizing it to enhance personal and family photos. As a result, the brand’s social media content typically focuses on fun, relatable edits featuring real people, pets, and scenic landscapes. Recently, our strategy has shifted to highlight the software’s ability to handle more advanced edits—showcasing features that go beyond what mobile editing apps can achieve. On this account, my contributions mainly included creating playful Photoshop edits and editing engaging Reels.
Yoke’s Fresh Market
Yoke’s Fresh Market is a regional grocery chain with 19 locations across several states. I was part of the social media content team, where our focus was on visually highlighting the brand’s core value: freshness. Every piece of content aimed to reflect that—featuring vibrant, colorful visuals that emphasized quality ingredients. My role involved sourcing recipes aligned with current food trends identified by our social team. I would then cook, style, and shoot the dishes, capturing both static images and video content. I also handled post-production for my content, including editing and adding motion graphics when needed. Once finalized, the content was published by our social team.
